Destro Labs’s best day yet

So, why did it make me so damn depressed?

Mar 18, 2025

Note: I wrote most of this on March 10th, 2025, but I needed some time to digest the emotions of that day. I’m back to equilibrium now, but I still wanted to hit publish because I really wanted to remember this day — for the good and the bad.

Monday, March 10th, was an incredible day for my little (still wannabe) company. A quick rundown of the good:

SUNDAYS (formerly Sun Patrol)

The marketing campaign on AppAdvice went live on March 10th, and downloads skyrocketed from single digits to 4k+ in two days.
I got emails about the app from people I didn’t know in Australia and Mexico.

LAGREE BUDDY

That same weekend, I launched a hyper-specific mini-app targeted at the Lagree community to resoundingly positive feedback on Reddit.
Someone in Germany spent money and bought the damn thing.
The home studio (Lagree213) featured it in their newsletter.

Undisclosed Project

I signed an NDA for this one, so I can’t talk about it quite yet, but I’m helping my friend’s startup make real progress on un-fucking itself out of a really bad engineering situation they got themselves into.
Income is good. Helping a homie out is better.

So, yeah. Literally, EVERY project under my current umbrella hit a milestone on March 10th. So, why did it make me so damn depressed?

What goes up must come down?

I’ve never done drugs (not even weed, yes, sorry, I’m a square), but the only reasonable explanation I could come up with was — “because I let the high take over.”

I gave in to the excitement of seeing my user numbers climb at a 90-degree upwards angle, and I rode that adrenaline wave all the way up. But when the numbers started climbing at a more moderate 45-degree angle, I came crashing down. It felt like someone smacked me in the face with a shovel.

Which makes zero sense because the numbers were still climbing!! Why did I feel so bad?? It stayed at that 45-degree angle for two days but, yet, here I was feeling like absolute trash!

I apologize for this terrible analogy but is this how addicts feel? Even when things are good, they don’t feel good because you’re forever chasing that first high? That first 90-degree vertical jump? Like even the 60 or 70-degree bump won’t ever be satisfying because, well, both of those are not straight shots into the moon? I don’t know.

Is the solution for this to not let the highs completely take over? But then, how do you stay present and enjoy the good moments if you’re always holding back some of the joy? That doesn’t seem like the right answer, either.

If anyone has an actual answer, please let me know.

Again, I am fine now. But I still very much wanted to publish this because objectively-speaking, it was an incredible day. I hope I have more days like it! Just without the weird emotional turmoil lol.

So, if anyone knows how to navigate it better, please let me know. Thank you!