Meet SUNDAYS (again)
Reintroducing: the sunscreen tracking app
For those keeping track, we are on the 6th iteration of a name:
Daylight > Sunscreend > Sunblockd > Sunscreenr > Sun Patrol > SUNDAYS
I’m pretty sure third (x2) is the charm, though, because SUNDAYS goes perfectly with the new tagline, which actually came first — “Turn every day into a sun(screen) day.”
SUNDAYS is an obvious play on “sun(☀️) days” but hopefully not in that idiotic Sun Day Red sort of way. Or damnit. Is it exactly that? Whatever. SUNDAYS is definitely vibey-er and more subtle than its five predecessors so I’m pretty into it!
More Vibey
Speaking of vibey-er, 1.0 was definitely not that. I mean, just look at this thing:
The UI is stale and the blue is too passive. It looks like an engineer designed it (which, oops, it was).
I’ve always known the design was not optimal, but I ignored it so I could focus on shipping features faster. But I knew it was finally time to address it because I was halfway through integrating UV indexes and I was confusing myself with my own UI:
What is this chart?
What are these numbers at the top?
What are these white squares with a random number in them?
They all look the same.
I hired a designer and these were my three big unlocks:
Finding an active blue that works with yellow without immediately triggering the question, “Why does the UC System have a sunscreen app?”
Larger & Bolder Titles
Friendlier UI
Two and three are a little vague, but let me paint the picture.
You’re me at a networking event. Which means your baseline anxiety level is a 6 out of 10. You start telling a stranger that you’ve built an app that gamifies a person’s sunscreen habits. Their first words to you with an unfriendly face and an even unfriendlier tone are, “What does that even mean?”
This immediately sends your anxiety up to an 11 as you fumble about for your phone to explain what you mean. Now, when you show them the demo, doesn’t the below look more inviting (and, dare I say, fun) than the version above?
Maybe “fun” is overstating it (we’ll get there), but the larger and bolder titles at least give your eyes (and brain) some context as to what it is you’re looking at! Plus, had to throw in a little SNL Five-Timers Club easter egg! See, fun!
New Spaces for Partnership Opportunities
Stats and numbers are great, but I have always wanted more space for educational and consumable content. So, I went ahead and added three new sections to the feed:
If you are one of these three things — a sunscreen brand, a skincare content creator, or a skincare professional — and are interested in what we are building, please reach out to us on Instagram @meet.sundays. I would love to chat with you and feature you and your content in the SUNDAYS app!